On February 24, 2025, Salesforce and Google announced a significant expansion of their strategic partnership, aiming to integrate Google’s Gemini AI capabilities into Salesforce’s Agentforce platform. This collaboration is designed to offer businesses enhanced flexibility in developing AI-driven solutions, moving beyond reliance on a single model provider.
Key Aspects of the Partnership:
- Integration of Gemini into Agentforce: Salesforce customers will now have the ability to build Agentforce agents utilizing Google’s Gemini AI models. This integration enables agents to process and interpret images, audio, and video, thereby managing more complex tasks through Gemini’s multimodal capabilities and extensive context windows. investor.salesforce.com
- Enhanced Service Cloud Features: The partnership brings a deeper integration between Salesforce Service Cloud and Google’s Customer Engagement Suite. This enhancement introduces AI-powered contact center functionalities, including real-time voice translation, intelligent agent-to-agent transitions, personalized agent recommendations, and AI-driven conversational insights across various communication channels. investor.salesforce.com
- Deployment on Google Cloud Infrastructure: Salesforce’s Agentforce, Data Cloud, and Customer 360 applications will now operate on Google Cloud’s infrastructure. This move provides customers with access to new regions and streamlines procurement processes via the Google Cloud Marketplace.
Srini Tallapragada, Salesforce’s President and Chief Engineering and Customer Success Officer, emphasized that this expanded partnership offers customers greater choice in selecting applications and models that align with their specific requirements. By integrating at the platform, application, and infrastructure levels, the collaboration aims to deliver enterprise-grade AI solutions that are both powerful and adaptable.
This development builds upon the existing relationship between Salesforce and Google, which previously facilitated bidirectional data usage between Salesforce’s Data Cloud and Google’s BigQuery through zero-copy technology. The current expansion signifies a deeper commitment to providing businesses with versatile AI tools capable of addressing a wide array of operational challenges.
In summary, the collaboration between Salesforce and Google represents a pivotal advancement in enterprise AI, offering businesses the tools to create customized, AI-driven agents. By leveraging the strengths of both companies, customers are poised to benefit from innovative solutions that enhance efficiency and drive growth.
